Real Talent, Professional Connections,
Local Language

Philadelphia Talent

Sports Broadcasting With El Gringo MaloLet’s get you acquainted with El Gringo Malo.

Introducirles A William Kulik
Spanish Béisbol Productions & Spanish
Football Network

William Kulik is renowned in the Hispanic community as “El Gringo Malo.” Greatly respected for his high-level knowledge of sports and intimate connections with a wide range of professional athletes, Bill Kulik has impressive sway with the sports-loving Hispanic community. His natural oratory skills are what attract his audiencia, but his mastery of the Spanish language -- speaking it as if it were his first -- is what gives him authentic influence among loyal Hispanic fans.

Mr. Kulik established the Spanish Béisbol Network (SBN) in the spring of 2001 with broadcast rights for the Boston Red Sox games. In just a few short years, he grew the company from a start-up operation to a renowned, widespread network, obtaining the rights to the Philadelphia Phillies in 2005 and the Washington Nationals in 2008, as well as doing the play-by-play for four World Series, including the 2004 Red Sox and 2008 Phillies victories.

Having worked as a sports columnist for a local Hispanic newspaper, Kulik’s baseball prestige is grounded in real-world, fast-pace experience. His extensive expertise of America’s favorite pastime and assertive commentary style have earned him a second creative nickname amongst his passionate Hispanic followers: “The Professor.”

Kulik held several senior positions in the communications and cable industries prior to establishing SBN. After grad school, he joined Trident Communications and was instrumental in negotiating contracts with movie studios.

Bill also helped establish the $40 million pay-per-view hotel television business, New England Sports Network (NESN), and oversaw the construction of communication towers. Having successfully grown Trident and selling it in 1987 for large profit, Kulik joined AT&T Broadband (modern-day Comcast), where he rose from Community Relations Manager to Director of Marketing.

Mr. Kulik earned a B.A. in Marketing from Bryant College and attended graduate school at Boston College.

Main Audiences: Business groups, agencies and Chambers.

Marketing Focus: Buying power of Hispanic market and complexity of this multi-faceted, internally diversified community.

Contact Info: William Kulik 215.518.2376 or

Interested in hosting Bill Kulik at your event or organization? Click here to schedule a speaking engagement with El Gringo Malo [links to: Schedule A Speaking Engagement].

Broadcast To Capacity

rickieIntroducirles A Rickie Ricardo

The Spanish-language voice of the Philadelphia Eagles, Rickie Ricardo, is a radio veteran of 33 years in New York, Miami, Washington DC, Philadelphia and Music Choice television.

The veteran music programmer and DJ shifted career gears to his first love of baseball in 2007 and has quickly grown within the baseball broadcast community. Ricardo has received various awards and is a member of the New York City Radio Hall of Fame.

Ricardo hosts the "Acceso Total" pregame show, is the play-by-play announcer for the Eagles and hosts a sports talk show for Philadelphia radio station 610 WIP. Ricardo also provides engineering and technology duties for SBN Philadelphia.


angeloIntroducirles A Angel Castillo
The Spanish-language voice of the Philadelphia Phillies

Angel Castillo was born in Herrera, Santo Domingo, Dominican Republic. He got his start at "Teleradio America" ( radio and tv station) from 1999 to 2002.

In 2002 he moved to The United States and started working for "Impacto Latino Newspaper" in 2005. In 2006, he started broadcasting for the Philadelphia Phillies, while hosting a daily sports radio show called, "deportes de aqui y de alla." From 2008 to 2010, he was a broadcaster for the Nationals, but rejoined the Philadelphia Phillies in 2012.

Boston Talent

UriIntroducirles A Uri Berenguer
The Spanish-language voice of the Boston Red Sox

Uri Berenguer started broadcasting with the Red Sox' Spanish-language broadcast team in 2002 and, at the age of 29, is one of the youngest announcers in the Major Leagues. A former Jimmy Fund patient at the Dana-Farber Cancer Institute, he became interested in a broadcasting career after a visit from Sox announcer Joe Castiglione. Berenguer attended Boston Latin Academy and Northeastern University and is the nephew of former Major League pitcher Juan Berenguer.


OscarIntroducirles A Oscar Baez

Oscar Báez returns for a seventh season on the network. Báez has hosted Conversando de Deportes, a Spanish-language sports talk show in Boston since 2001 and has hosted Calentando Brazo, Spanish Béisbol's pre-game show, for six years. A native of Bani, Dominican Republic, Baez played minor league baseball in the New York Yankees organization, reaching the Double-A level.

Charlotte Talent

Jaime and LouisIntroducirles A Jaime and Luis
Play-by-play for Carolina Panthers Spanish radio broadcasts will be handled by Jaime Moreno. During Jaime’s 20-year local radio sports broadcasting career, he has covered the NFL with a primary focus on the Panthers. He will be joined in the booth by color analyst, Luis Moreno Jr., who has nine years of local sports radio broadcasting history on local Spanish-speaking stations including coverage of the NFL along with other major sports leagues. Jaime and Luis will anchor a four-hour game day broadcast of all 20 Carolina Panthers games in the 2012 season including half-hour shows for both post-game and pre-game.

Jaime Moreno was born in Mexico City, Mexico and is currently living in Huntersville, N.C. He played football for 15 years in Mexico as a running back earning a college scholarship on a team that won the 1983 collegiate national championship in his country. Luis Moreno Jr., Jaime’s nephew, was also born in Mexico City, Mexico and is now living in Kannapolis N.C. After playing youth football in Mexico from 1988-92, Luis distinguished himself as a standout football player and four sport athlete at Charlotte Catholic High School where he became the school’s rushing leader after four years amassing 400 yards and 53 touchdowns while earning team MVP honors in 1996 and all-state honors in 1996 and 1997.