You Can’t Ignore Hispanic Sports Fans

They’re The Best-Kept Secret In Sports Broadcasting

Hispanic Sports Broadcasting With Spanish Sports NetworkGo Beyond The "¡GOOOOOOOOOOLLLL!"
While most marketers have reaped the rewards of targeting the fanatical fútbol (soccer) fan, nearly all of them have stopped there. And that’s a shame. The sports broadcasting opportunities within the Hispanic market go far beyond soccer. In particular, béisbol (baseball) and “American fútbol” (football) are surging in popularity within the Hispanic community and proving their goldmine potential for marketers.

It’s time for you to broadcast at maximum capacidad with Spanish Sports Network (SSN).

What's SSN All About?
SSN was granted the rights to broadcast Philadelphia Eagles and Carolina Panthers games in Spanish, and is poised to secure similar rights from other NFL teams. The network also provides Spanish-language broadcasts for both the Philadelphia Phillies and Boston Red Sox. So far, it has personally broadcast four MLB World Series, including the 2004 Red Sox win and the 2008 Phillies triumph.

What Makes SSN Stand Out?

  • All broadcasts are live.
    Sponsor a live broadcast with all the excitement and spontaneity of an in-person sporting event.
  • Sponsor an event.
    Depending on the sport you choose, you have multiple sponsorship opportunities. While the type of sponsorships are limited only by your imagination, a sampling of these types of sponsorships are provided below:

    Sample Philadelphia Eagles Sponsorships
    • Your company sponsors the “timeouts.”
    • Your company is mentioned every time there is a first down
    Sample Philadelphia Phillies Sponsorships
    • Your company sponsors the “call to the bullpen.”
    • Your company is mentioned every time a Phillies is “safe at home.”
  • Capitalize on coverage.
    Reach Hispanics all across the metropolitan area for an incredibly reasonable cost.

What Does The Hispanic Market Have To Offer?

“If it were a standalone country, the U.S. Hispanic market buying power would make it one of the top 20 economies in the world.”
State of the Hispanic Consumer: The Hispanic Market Imperative, Nielsen 2012

The Hispanic market’s buying power is expected to reach $1.5 trillion by 2015.

  • This buying power has been steadily increasing from its $1 trillion stronghold in 2010.
  • The per capita income of U.S. Hispanics is higher than each of the highly coveted BRIC countries: Brazil, Russia, India and China.

The Hispanic community is youth driven and passionate about sports.

  • One out of every five Hispanics in the U.S. is an avid NFL fan.
  • MLB has increased steadily in popularity among Hispanic males and, at 13%, is now the second-highest rated spectator sport to watch on TV behind soccer.
  • Hispanics in the United States tend to be predominantly male, on average younger that the non-Hispanic population, and tend to have higher viewership of sports.

Hispanics spend more time listening to the radio than non-Hispanics.

  • 75% of Hispanics feel loyalty to retailers who advertise in Spanish.
  • Commercials in Spanish are 4.5 times more persuasive than those in English.

Download the 2013 SSN Media Kit [links to: Media Kit] for more details on the statistically significant success of Spanish sports broadcasting.

Broadcast To Capacity